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John English, Vanderbilt University, Highlighting 2 New Medical Banking Credential Programs

Medical Banking is now a recognized field of discipline!

Growing demand for executives that understand and can market and sell programs in this new field

Two levels of professional certification available

Medical Banking Professional (MBP) - strategic and treasury management 9 month online program

MBProject and the University of Missouri have collaborated to create a Medical Banking Executive Training Program. (Patricia Alafaireet, Director of Applied Health Informatics, School of Medicine, University of Missouri, Columbia, MO.)

9 month online training provides subject matter expertise

Involves a project of value to the industry and the employer

Objectives of Medical Banking Certification

  • To stimulate and disseminate the theory and principles of medical banking.
  • To help banks and healthcare groups to understand the value they can mutually bring to health and healthcare.
  • To provide tools and expertise that can drive improvements in marketing medical banking services.

6 modules

MBS: Professional Medical Banking Sales Program

Cross-industry Sales Training

An intensive day and a half executive training course to improve selling of medical banking services

    Introduction to the fundamentals of medical banking
  • Market segmentation and size
  • A typology of medical banking convergence
    Refine sales skills for medical banking
  • Videotaping and critical evaluation
  • Developing the sales presentation
  • Answering objections

Opening classes will be scheduled for July

Send inquiries to [email protected]

March 11, 2009 in A Bank-Driven eHealth Ecosystem, Medical Banking Institute, Medical Consumerism | Permalink


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